The putter is the club that puts the ball into the hole and what’s the object of this
beautiful game?

  • Putting is the most practiced part of the game among the pros.
  • Putting is the most neglected part of the game among amateurs.
  • Putting is the most important part of the game for both.

In a regulation round of golf, 36 strokes are made with all the other clubs in the bag,
and 36 strokes are made with the putter.
You better believe it……….the putter is the most important club in the bag.
“But putting is very personal”, I hear you say. “How is it possible to custom fit a
putter?” Well, it is precisely because putting is so very personal that custom fitting and
custom building a putter to suit each golfer is….ahem…. the only way to get it right.

The alternative is “trial and error.” And when it comes to putting, flirting with “error” is
very dangerous.

Make no mistake about it, there is a lot of art and skill in putting well. Yet just as you
wouldn’t want to hone your driving skills in a car whose unbalanced wheels veer you
into the ditch all the time, it is best to hone your putting skills with a putter that is set
up to provide you with maximal directional and distance control.

In my own putter fitting procedure, I focus on fitting five major putter specifications to
each golfer. Each specification contributes to a greater or lesser extent to DIRECTION
CONTROL and DISTANCE CONTROL.

DISTANCE CONTROL & DIRECTION CONTROL
Length 50% & 50%
Loft 90% & 10%
Lie 5% & 95%
Swing Weight 85% & 15%
Putter Design (MOI) 50% & 50%

Putter length is the specification that sets everything else up and equally important for
direction and distance control. Fitting for correct putter length allows for the correct
posture with the eyes of the player directly over the ball, arms hanging comfortably so
that the putting stroke is controlled by the big muscles around the shoulders (not the
small ones around the wrists and hands).

Many manufacturers’ standard lengths are 35” for men and 34” for women. Yet fitting
putter length properly results in shorter lengths for most golfers. Phil Mickelson’s
putter is 311/2” long. Many tour players use 33” putters. You have no idea how many
OEM putters I have shortened!

Lie angle contributes more to directional control than any other specification. A putter
that is set too upright for you will have the toe sticking up off the ground at address
and can cause you to miss left. A putter that is set too flat for you will have the heel
sticking up of the ground at address and will cause you to miss right. A putter that has
the lie angle set correctly for you will sit flat on the ground and send the ball along
your target line.

Loft contributes more to distance control than any other specification. Yet how many
golfers know the loft of their putters? There are actually 3 loft measurements to take
into consideration. Ideally they should all come out to the same number; usually they
don’t. What am I talking about?

Well, putters are manufactured to be a certain “putter head loft”; most are between
2* and 5*.

When the putter head and shaft are assembled, the “assembled loft”, when the shaft
is held vertical to the ground, should be the same as the putter head loft. This is not
always the case in massed produced putters.

And then there is “effective loft at impact”, i.e. the loft that results from the position of
the golfers hands at impact (e.g. if you impact the ball with a forward press, your
effective loft will be reduced). For a putter of 4*, the effective loft at impact should
also be 4*. Commonly this is not the case. However, the loft angle of a putter can be
adjusted in a bending machine to suit your putting stroke. 4* is the optimum loft for
consistent distance control over a wide range of distance putts.

Swing weight is a measure of the weight of the putter head compared to the putter’s
total weight, and contributes largely to distance control. A certain optimum balance is
required for the golfer to feel the putter head and control the length of the backswing,
which in turn influences the distance the ball travels.

If a putter is shortened, it’s swing weight should be restored by adding weight back to
the head. One of the big benefits of having a putter custom built is that the head
weight can be selected to produce the optimum swing weight for the length of putter
that fits you best. One of the disadvantages of buying an off the rack putter is that
manufacturers rarely make different weight putter heads for different length putters.
So if you are lucky enough to find one shorter that standard, chances are the swing
weight will be on the low side.

Putter design

A specific putter design is usually what golfers look for when selecting a putter, and
often it has to have a certain brand name on the bottom; once found the golfer’s
selection process is complete. The unfortunate result is that over 90% of golfers are
playing with putters that do not fit their putting stroke.

Putter designs can be divided into three categories: Low, High and Super-high Moment
of Inertial putters. Moment of inertia – MOI - is simply a term that denotes resistance
to twisting on off-center impact with the ball.

A low MOI putter has a small sweet spot area. It will twist readily if the ball is putted
off center causing loss of distance and for the ball to travel off-line. If you can make
successive 25’ putts and not miss the middle of the putter by more than 1/8”, just like
the pros, then a low MOI putter would be fine to use. Most of us are not that skilful.
Low MOI putters are those that have an even weight distribution from heel to toe e.g .
any blade style putter design.

A high MOI putter has a larger sweet spot area and will twist less on off center hits.
These putters are recognized by having extra weight positioned at the heel and toe,
giving rise to the name heel-toe weighted putters.

Super-high MOI putters have the largest possible sweet spot areas and will twist the
least on off-center hits. In order to achieve such stability, these putters are usually
multi-metal in composition, with heavier metals like tungsten or brass being used for
the heel and toe weighting system. In some, the weight is also positioned back from
the face.

The fitting system that I routinely use is a real eye opener to customers. An
adjustable putter for length, loft, lie, with an attached laser for proper lining up of
putts.  Where else can you go to have the loft and lie of your putter adjusted to be
perfect for the way you putt? Where else can you go to have your correct putter length
determined and swing weight adjusted accordingly? Where else can you go to have
the best putter technology available built into a putter that gives you the best chance
of putting the ball into the hole?